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Leadership is human work
The Liberty Collective is a leadership advisory and development firm partnering with leaders and leadership teams to cultivate trust, clarity, and deeply human leadership.
A sister-led collective based in the Pacific Northwest
Team building in earlier days: Olympic Rainforest, Washington State
Leadership is being redefined
Organizations today face unprecedented complexity — rapid change, cultural tension, and rising expectations of leaders.
Many leadership models were built for stability, hierarchy, and control.
But today's leaders are being asked to do something different, in a vastly changed landscape.
To build trust.
To cultivate belonging.
To lead with clarity and humanity.
That kind of leadership doesn’t emerge from traditional training.
It requires deeper work.
We started by listening
Before building The Liberty Collective, we set out to better understand the human experience of leadership. Over the course of two years, we traveled across the country and around the world, hosting listening circles in 15 cities across 11 countries.
We asked people a simple question:
What do you aspire to see in leaders above you and around you? And in yourself?
The answers were remarkably consistent.
People spoke about the desire to be heard. To be trusted. To be treated as whole human beings inside their work.
Those conversations revealed something essential:
Leadership shapes far more than organizations.
It shapes people's lives.
The Liberty Collective was born from those insights — and from a shared commitment to help leaders lead in ways that elevate the people around them.
We listened before we built.
That principle still guides our work today.
A collective built on complementary strengths
The Liberty Collective grew from the work of founder Kerri Hoyt-Pack, whose leadership voice and practice have influenced leaders and organizations across industries.
Over time, the work expanded, bringing together three sisters with complementary disciplines spanning leadership development, strategy, brand building, and organizational insight.
Together, they formed The Liberty Collective,
a small, senior team partnering closely with leaders navigating complexity and change.
What unites their work is a shared belief:
Leadership should elevate human potential, not constrain it.
Leadership team
The Liberty Collective is led by a small, senior team
that works directly with every client.
No junior handoffs.
No off-the-shelf curriculum.
Just thoughtful partnership with leaders navigating complex challenges.
Kerri Hoyt-Pack
FOUNDER
Kerri Hoyt-Pack brings more than three decades of leadership experience across advertising, brand marketing, and communications. Known for her ability to build strong teams, invest deeply in people, and spark new ways of thinking, she brings a seasoned perspective to leadership development and organizational culture. Kerri played a key role in the launch of NikeWomen and has long been committed to community impact, including her service as a board member of the Oregon Food Bank. At The Liberty Collective, she brings her strengths in strategy, team development, and the design of meaningful group experiences that help leaders and organizations grow forward.
Erika Verfaillie
PARTNER
Erika brings a strategic and operational perspective shaped by a career in advertising, consulting, and project leadership. With a background in business and years of experience guiding complex initiatives, she is known for bringing clarity, structure, and thoughtful execution to her work. A longtime collaborator with her sisters, Erika joined The Liberty Collective in its early days and now leads operations, helping ensure the firm’s work with leaders and teams is delivered with care, precision, and integrity.
Kelli Hoyt
PARTNER
As Content Director, Kelli brings together information design, education, and leadership development to support teams and leaders in doing their most meaningful work. With a background in teaching in the U.S. and abroad, service in the U.S. Peace Corps, and a decade in the software industry leading people and processes, she brings both creative and operational perspective to her work. Her passion lies in translating complex ideas into clear, engaging, and beautifully designed experiences that invite reflection, growth, and positive cultural shifts.
What we believe
Leadership shapes the lives of people inside organizations every day.
We believe in a world where leadership is defined not by authority,
but by the ability to elevate others.
Where organizations cultivate trust, agency, and belonging.
And where leaders understand that how they lead matters far beyond the walls of their organizations.
The LC vision statement
Radically evolve global workplace culture to human-centered
abundance, rooted in a generative spirit of reciprocity.
From the leaders we work with
“Kerri creates environments where leaders and teams grow together.
Her ability to bring people together, unlock potential, and build high-performing teams makes a lasting impact on organizations.”
Chief Brand Officer
Global Consumer Brand
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