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How We Started

First We Listened

As we set out on the mission of growing great leaders and modernizing workplace culture, we knew it was paramount to listen — and to not just stay in the NW corner of the United States as we did so. We committed to putting those we were working to serve in the center of our conversations, and we decided to listen to what the world had to say. As the political and social climate underwent massive shifts worldwide, we connected with hundreds of people in fifteen cities and across eleven countries.

We initiated each discussion with a focused exploratory framework (created in partnership with Lauren Holden Kilbane.) Our quest was a direct one — ask people what they most aspired to see in leaders they respect — and ultimately in themselves. These qualities were raised through personal stories from each member of the listening circles, woven around illustrative examples of hope and challenge. 

We were moved mightily by the generous sharing and connection that was knitted together, story after story. We listened keenly for nuance and there was just that, tied to cultural differences. However, more than anything, we heard harmony. This was a song sung largely of hope and optimism, although it certainly held tones of weariness and frustration — but more than anything, a strong desire to "get on with it" and start to create a new order of expectation when it comes to leadership behavior and conduct. 

Map of the Liberty Collective Listening Tour

We Really Listened

And We Changed

Behind Our Name

It's Personal

In 2010 Kerri was diagnosed with breast cancer. Through her journey of treatment and healing, and building her own community of support, she left fear behind and found new ways to manage through the crazy that is life. It included a lot more self care, more time with family (and less time in meetings!), and the openness to ask for and find help.


And then it was time to offer help to answer all the kindness that she received. Kerri has a passion for vintage Liberty of London silk scarves, which she collected and proudly wore after losing her hair to chemo. She had an idea of how to give back! She set out to start a charitable organization with her sisters, Erika and Kelli, called The Liberty Collective. The trio began collecting and donating colorful scarves for people fighting cancer under this name.

A decade later, as Kerri set out to create liberating change, powered by community, she did what any good Portlander might do, and recycled the name. This time for a start-up business. We think it’s a pretty great fit and hope you do too.

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