Follow-Up
BRAND OF ME
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Session 5
Landing the Brand Trinity
Pulling from all of your explorations, craft your what, why, and where — statements of mission, purpose, and vision.
HOMEWORK
Brand Trinity
1. Draft your Mission Statement
Your core focus / contributing role.
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Consider both work — and life
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Think “making a life” vs “making a living.”
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Create a clear statement of what you uniquely offer. “What you do best”
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Remember — it doesn’t have to be “all fancy pants”
2. Draft your Purpose Statement
Your "reason for being."
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Make it inspiring
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Make it brief
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Have a “role” and an outcome
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Strike a balance “between aspiration and precision”
2. Draft your Vision Statement
Your "audacious goal" for the future.
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Big/exciting/compelling
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Synthesized into a single point of clarity
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Personally congruent/meaningful
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Rely on your keywords to guide you
Key Content
Go Deeper
THOUGHT LEADER