BRAND OF ME
NOTE — some resources may require a subscription to access
Landing the Brand Trinity
Pulling from all of your explorations, craft your what, why, and where — statements of mission, purpose, and vision.
1. Draft your Mission Statement
Your core focus / contributing role.
Consider both work — and life
Think “making a life” vs “making a living.”
Create a clear statement of what you uniquely offer. “What you do best”
Remember — it doesn’t have to be “all fancy pants”
2. Draft your Mission Statement
Your "reason for being."
Make it inspiring
Make it brief
Have a “role” and an outcome
Strike a balance “between aspiration and precision”
2. Draft your Vision Statement
Your "audacious goal" for the future.
Synthesized into a single point of clarity
Rely on your keywords to guide you