Brand of Me 2
SESSION FOLLOW UP
The Journey to Now
Going deeper on backstory, and exploring methods to build your own.
HOMEWORK
Core Value Discovery
Watch Alex Atala, Chef's Table (Netflix)
Read the example backstories (see image carousel below)
Consider how these sample backstories meet the reminder criteria and what kind of impression they leave with you.
Draft your backstory
Choose one of the suggested creative formats if it helps, keeping in mind the considerations. (Book jacket bio, celebrity interview, classic song structure, superhero origin story, artist statement.) Or, do it your way. Anything goes.
Be prepared to share
You can send a draft ahead of time, or just share as much of your backstory as you'd like in our next session. We're here to help!
Key Content Gallery
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Go Deeper
ARTICLES​
The Power of a Strong Backstory Mark Di Somma
How To Tell Your Brand Story Katy French