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Session 4

Your "Why"

Go deeper with Purpose, exploring connection to each other and to a higher goal. We'll investigate two dimensions of purpose, and how your 'one sentence' can help you hone in on a well crafted purpose statement.



Craft your Purpose Statement

Write your "one sentence" using the structure of role + outcome. Think stable and far-reaching, and contributing to the world.

Your "reason for being"

  • Make it inspiring

  • Make it brief

  • Have a “role” and an outcome

  • Strike a balance between "aspiration and precision”

  • Know it can change — over time, with the times

Key Content

Go Deeper

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