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Go deeper with Purpose, exploring connection to each other and to a higher goal. We'll investigate two dimensions of purpose, and how your 'one sentence' can help you hone in on a well crafted purpose statement.
Craft your Purpose Statement
Write your "one sentence" using the structure of role + outcome. Think stable and far-reaching, and contributing to the world.
Your "reason for being"
Make it inspiring
Make it brief
Have a “role” and an outcome
Strike a balance between "aspiration and precision”
Know it can change — over time, with the times